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Bachelor of Mass Communication and Journalism



The world is full of stories, and it takes a special person to tell them. Someone with a quick tongue, a flowing hand, a resourceful mind, and an unquenchable thirst for the truth. That’s your starting point. Everything else you need, you can find in our hands-on communication degrees.

This programme seeks to enable students who are fascinated by the world around them to appreciate the importance of human relations, social and cultural phenomena. It’s especially designed for individuals who hope to work in communications firms, media or public-relations officers, communication plan designers, information officers, journalists, researchers or analysts in fields like broadcasting and cinematographic policy.



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Course Overview

COURSE CODE COURSE NAME
YEAR I SEMESTER I
BJC110 Communication Skills and Learning Skills for Employability
BIT110 Introduction to Information and Communication Technologies
BJC112 Introduction to Behavioral Science
BJC115 Introduction to Journalism
BJC116 Basic Academic Writing Skills
BJC125 Media and Communication History
YEAR I SEMESTER II
BJC121 Mass Media and Society
BJC122 Introduction to Public Relations
BJC123 Introduction to Broadcasting
BJC128 Computer Applications for Media
BJC127 Introduction to journalism Writing
BJC126 Introduction to Political Science and Classical Thought
YEAR II SEMESTER I
BJC211 Audience Analysis and Media Research
BJC225 Development Communication
BJC213 Media and Communication Policy
BJC214 Photojournalism
BJC217 Media and Communication Theories
BJC124 News Writing & Reporting
YEAR II SEMESTER II
BJC221 Principles of Advertising
BJC212 Advanced Writing
BJC229 Commercial Photography
BJC224 Media Management
BJC226 Media Law and Ethics
RSC001 Research Methodology
BJC227 Internship
YEAR III SEMESTER I (Students to do 4 Generic Papers + 2 Electives from the Specialisations)
BJC311 The Art of Public Speaking
BJC312 Public Relations & Media Practice
BJC314 Multimedia and Animation
BJC315 Investigative Journalism
BJC316 Research Project
Public Relations Specialisation
BPR323 Politics of Communication and Propaganda
BPR322 PR strategies, Planning and Programming
Journalism Specialisation
BJC323 Radio Production
BJC324 Politics of Developments
YEAR III SEMESTER II (Journalism Specialisation) – One paper will be common for both PR and Jornalism
BJC313 Television Production
BJC329 Online and Digital Journalism
BJC322 Newspaper and Magazine design
BJC327 Environmental Journalism
BJC326 Media, Human rights and Gender
BJC328 Fake news and media production
YEAR III SEMESTER II (Public Relations) – One paper, Television Production is shared by both Public Relations and Journalism
BJC313 Television Production
BPR321 International Public Relations and Diplomacy
BPR324 Media and Conflict Management
BPR327 Public Relation Consultancy and Media Monitoring
BPR325 Media, Identity and Representation
BPR329 Digital Content for Brand Communications


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The programme will equip students with a passion for facts and information. Students will discover that true journalists are not out to serve a specific cause, but rather to serve the public good.

The specific objectives of this programme are to:

  • Enable the students to acquire knowledge, skills, attitudes and values in public communication in order to create awareness in society
  • Enable the students to critically analyse contemporary issues in society and disseminate information through various mass media
  • Equip graduates with the right knowledge and skills that should enable them to become more competitive, creative, and enterprising in both the local an international mass media environments
  • Train students in appropriate technology to collect, process, store and disseminate information with accuracy in a fair objective and balanced manner.
  • Train students to be self-motivated in utilising skills and knowledge acquired to develop mass communication careers and for self-reliance.


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Distance Learning Study Mode

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January Intake ongoing!



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Campus-based Study Mode

As one of the most innovative academic institutions in Uganda, we’re renowned for our accredited programmes, quality education and student-centred way of doing business that creates responsible, educated, employable and entrepreneurial citizens (REEE).



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Weekend Learning Study Mode

Enrol today.

January Intake Ongoing!



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